Examination Board:
Cambridge National Certificate in Enterprise & Marketing (Levels 1 & 2)
Course Content:
This qualification is for students aged 14-16 who wish to develop applied knowledge and practical skills in enterprise and marketing. It is designed with both practical and theoretical elements, which will prepare students for further study of qualifications in enterprise, marketing or business. The course will provide students with an understanding of business using local, national and global examples to supplement the learning and understanding.
All students will study three mandatory units and complete these units of assessment to achieve their qualification:
Unit R067: Enterprise and marketing concepts
Setting up and running a business enterprise is an exciting challenge. In this unit, students will learn about the key factors to consider and activities that need to occur to operate and small start-up business including:
- Characteristics, risk and reward for enterprise.
- Market research to target a specific customers.
- What makes a product financially viable.
- Creating a marketing mix to support a product.
- Factors to consider when starting up and running an enterprise.
Students will then demonstrate and apply this knowledge and understanding within the activities assessed for units R068 and R069.
Unit R068: Design a business proposal
Creating a new product is an exhilarating task. If you want to make a profit from the product, it must meet customer needs and stand out from similar products in the market. Students are presented with a business challenge from which they create a researched and costed business proposal. The students will carry out market research; identify a customer profile; develop a product proposal; review whether a business proposal is financially viable; and, finally, review the likely success of the business proposal.
In their work on this unit, the students will develop their self-assessment skills, ability to interrogate data, creativity, and numeracy including costing, research and evaluative skills.
Unit R069: Market and pitch a business proposal
Following on from unit R068, where students created a design proposal for a product, students now need to understand how to create a brand identity and promotional plan for their product proposal. Students prepare for, and pitch the business proposal that they developed in the previous unit. The students develop a brand identity to target a specific customer profile; create a promotional campaign for a brand and product; plan, and pitch a proposal; review a brand proposal, promotional campaign and professional pitch.
Students are encouraged to be reflective of their learning, review both their performance and their written business proposal. This will help develop their analysis and self-evaluative skills, as well as those relating to self-presentation.
Assessment:
Unit R067 Enterprise and marketing concepts
1 hour and 15 minute written examination, 70 marks, OCR set and marked.
The question paper has two parts, representing 40% of the grade awarded:
Part A – comprising of 10 multiple choice questions (MCQs)
Part B – comprising of short answer questions and three extended response questions.
Unit R068 Design a business proposal
This is a centre-assessed and OCR moderated. The task is an OCR-set assignment that is practical in the context. This represents 30% of the grade awarded.
Unit R066 Market and pitch a business proposal
This is a centre-assessed and OCR moderated. The task is an OCR-set assignment that is practical in the context. This represents 30% of the grade awarded.
Further information from Mrs C Duodu