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Mrs Hearle's Update

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Enterprise & Marketing

Cambridge National (GCSE Equivalent)

Examination Board:

Cambridge National Certificate in Enterprise & Marketing (Levels 1 & 2)

Course Content:

This qualification is for students aged 14-16 who wish to develop applied knowledge and practical skills in enterprise and marketing. It is designed with both practical and theoretical elements, which will prepare students for further study of qualifications in enterprise, marketing or business. 

The course will provide students with an understanding of business using local, national and global business to supplement the learning and understanding.

All students will study three mandatory units:

Unit R064: Enterprise and marketing concepts

Students explore the techniques businesses use to understand their market and develop products, investigate what makes a product viable and understand how businesses attract and retain customers.

Unit R065: Design a business proposal

Students are presented with a business challenge from which they create a researched and costed business proposal. They will carry out market research, present data, and use idea generation tools, seek and act on feedback, and cost their proposals. In their work on this unit they will develop their self-assessment, collaborative working, creativity, numeracy, research and evaluative skills.

Unit R066: Market and pitch a business proposal

Students prepare for and pitch the business proposal that they developed in the previous unit. They develop a brand identity and investigate how best to promote their product and then plan, practise and finally deliver their pitch. Afterwards they review both their performance and their business proposal. This will help develop their analysis and self-evaluative skills as well as those relating to self-presentation.

Assessment:

Unit R064 Enterprise and marketing concepts

1 hour and 30 minute written examination, 80 marks, OCR set and marked.

The question paper has two parts:

            Part A – comprising of 16 multiple choice questions (MCQs)

            Part B – comprising of short answer questions and three extended response questions.

Unit R065 Design a business proposal

This is a centre-assessed and OCR moderated task, worth 60 marks. The task is an OCR-set assignment. It will be practical in the context of an OCR-set assignment.

Unit R066 Market and pitch a business proposal

This is a centre-assessed and OCR moderated, worth 60 marks. The task is an OCR-set assignment. It will be practical in the context of an OCR-set assignment.

Further information from Mrs C Duodu